Why You Shouldn’t Have A Strong Client Relationship?

Danny Ugochi
2 min readApr 11, 2022

Why are strong client relationships important? Businesses that develop great, long-term relationships with their clients are more likely to receive repeat business from those clients. Satisfied customers might recommend your company, product or service to a colleague, leading to new business

Here Are Some Key Tips For Building A Strong Client Relationship

1. Let Them Reach You Easily
Letting clients to easily reach you is a strategic effort to create relationships beyond the initial transaction. It involves communication, but it is so much more. Why is connecting important? Because connected customers tend to become repeat customers, and repeat customers are vital to business success.

2. Take Them As Individual And Not Part Of The Crowd
Treating customers as individuals is more important than ever as we have seen that customers will commit where the experience is relevant to them. To those that do it well, they can see an increase of 20%. To those that don’t, they run the risk of the customer going elsewhere.

3. Give Them More Than Their Expectations
Exceeding customer expectations is what each brand/business have always strived to accomplish. If a customer’s expectation was exceeded, he/she tends to become repeated customers.

4. Listen To Them Carefully
Listening to customers isn’t just hearing about their problems. It’s not picking up the phone or answering the ringing bell at your service desk.

Listening to customers is about connecting with them. It involves paying close attention to their needs and understanding how you can help them achieve their goals.

The best service reps are excellent listeners. They can recall relevant details that were mentioned earlier in the case and are consistently in-tune with the customer’s emotions. This saves customers from having to repeat information which adds friction to the service experience.

5. Welcome Feedback From Clients
Only through your clients will you know if you’re doing a great job. So make sure to place down a system for receiving feedback from your clients.
Creating a testimonials page is the best way of setting this up.

Building a personal and robust client relationship is essential for the steady growth of your business. To ensure that your clients are happy and they come back, let them reach you easily. respect them as an individual, give them more than their expectations, listen to them carefully, welcome feedback from clients. Stick to these tips to win their hearts.

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