Skills you need to have as a Graphic designer
Graphic designers have the skills to bring together art and technology. They need to understand design principles as well as their design software. They often work with clients and colleagues on various projects, so they need important soft skills like communication and problem solving.
Technical Skills for Graphic Designer
Graphic Designers need to understand the principles of design so they can utilize them throughout their work. They need to know how to bring together lines, color, shape, space, texture, typography and scale. They also need to know how to create visually appealing and well-structured designs with these elements.
Ideation is a process that the Graphic Designer will need to go through when starting a new project. The first step of ideation is research, where they need to find out as much information about the client and the project as possible. Next, they will develop their ideas and choose the one that they believe is best suited to the client’s needs and wants.
There are many techniques and skills that Graphic Designers use to come up with ideas. Two examples are mood boards and thumbnails. Mood boards include a variety of visuals used to explore new ideas and communicate the tone or direction of a project. Thumbnails are quick, rough sketches that approximate the layout of a design, including key elements like images, headlines, and copy.
Graphic Designers often work with a brand to maintain or build its brand identity. They need to understand the core values and personality of that brand to make it come alive in logos, colors, typography, illustrations, photography, and more. Graphic Designers should be able to create work that is consistent across platforms and speaks directly to their audience.
This is the art and technique of arranging type in order to make language visible. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).
Designing for print
This is still a useful skill to know, since digital design is not always the most efficient method. Graphic Designers should be familiar with bleeds, slug, crop, and fold marks as well as with ink limits, dot gains and transparency. They also need to be familiar with different file formats and color systems as well as paper sizes and stocks.
UX and UI design
UX and UI design are top skills that Graphic Designers need to stay competitive. Understanding UX and UI will allow designers to create both visually appealing and functional designs. Graphic Designers may sometimes work closely with UX and UI Designers, so understanding the fundamentals of the two topics will help them collaborate better with team members.
Graphic Designers use a variety of tools on their job. They should have mastery of various graphic design software such as Adobe Illustrator, InDesign, Photoshop, After Effects, Corel draw, gimp and canva etc…
Graphic Designers who ae into web design should also be familiar with HTML and CSS as well as content management systems like WordPress.
Soft Skills for Graphic Designer
Graphic designers are constantly tasked with developing new and unique ideas. They must create designs that capture people’s attention and communicate an intended message, which requires a lot of creative thinking.
Graphic designers are strategic thinkers. They have to consider how certain design elements work together and how to best convey a message while adhering to design standards. This involves conducting research about a possible market for your product. You will also need to brainstorm, or come up with ideas for your product, as well as thumbnailing and developing those ideas. Evaluation of the design is done by looking at the design from different perspectives: practicality, aesthetics, and price.
Graphic Designers often work on multiple projects at once and may be dealing with several different clients. They need to be able to balance workloads and prioritize projects.
Think of a design brief as a problem: a client needs something to be communicated, and the right design will solve their problem. Graphic Designers use problem solving skills throughout the design process. This may involve troubleshooting design issues or revising designs to meet client needs.
Graphic design is visual communication, so communication skills are at the heart of a Graphic Designer’s work. Not only do Graphic Designers need to communicate ideas through their designs, they also need to communicate with colleagues and clients. At times, a designer may need to explain their design decisions to people who do not have a design background (people who have zero knowledge about design), not only will they need to have good written and verbal communication skills, but they will also need to be able to work in groups or on their own.
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